In 2008，nike introduced a kind of nike air rift, the shoes as its name, both shape and color are very eye-catching, there were four kinds of colors to choose. At that time itattracted many people to purchase it.

On February 7, 2010, nike re-launch two new colors of nike air rift shoes. Its design inspiration comes from the runner Kenya. With the breakthrough design and add rubbermaterial to the shoes, it obeys to the ergonomic principles.

Today, the design and functionality of nike air rift basic sneaker are both trend to perfect, because of its comfort and fashion, it becomes more and more popular.